← Clickbust

Notes

Daily notes by Paul Murphy — tech, deals, and things that catch my eye

15 October 2026

Local LLMs earn their keep on narrow, private tasks

The useful case for local LLMs is narrow. It is not about matching GPT-4. It is about running a small model on data that cannot leave the building....
12 October 2026

The AI Infrastructure Spending Bubble is Leaking

The scale of capital going into AI data centres is unmatched since the early internet boom. But the revenue coming back from these deployments is n...
08 October 2026

Local LLMs earn their keep on narrow, private tasks.

Running a local model used to mean sacrificing quality for privacy. That trade has narrowed. For automation, the useful ones are small, fast and go...
05 October 2026

The AI Capex Bubble Hasn't Burst, But It's Leaking

The AI infrastructure spending spree keeps getting bigger. Hyperscalers are committing hundreds of billions to data centres, chips and power. The q...
30 September 2026

Clickbait Never Bothers Updating

The same three tricks have run pop culture for twenty years. The curiosity gap gets a headline like "You won't believe what this actor did next." T...
25 September 2026

The Real Cost of a Deal

I walked past a queue outside a discount store today. People waiting to save a few pounds on things they probably did not need. There is a differen...
24 September 2026

Local LLMs are good for three things right now

I run models locally on a Mac Mini with 64GB RAM. Not for privacy. For speed. Cloud APIs cost pennies but they add latency and rate limits. Local i...
22 September 2026

Consumer rights are changing faster than most people realise, and the new rules around subscription traps are the biggest shift in years.

From later this year, firms have to send you a clear reminder before a contract auto-renews, and make it as easy to cancel online as it was to sign...
21 September 2026

The AI infrastructure spending spree is not a bubble about to burst. It is a pipeline problem.

Every major cloud provider is pouring billions into data centres, and the market keeps asking when the revenue will show up. But that question miss...
20 September 2026

This Week in Tech and Culture

The biggest story this week was the UK government’s final push on the Online Safety Bill. The bill cleared the House of Lords and now awaits royal ...
19 September 2026

Windsor's High Street is quieter than it was five years ago

The Windsor area is seeing a slow shift. The council pushed through the pedestrianisation of part of the High Street last month. Traders are split....
18 September 2026

Deals Are the New Full Price

I walked past a queue outside a phone shop yesterday. People were waiting for a launch day. Not a sale. A launch. They were excited to pay full pri...
17 September 2026

Local LLMs make automation practical for sensitive tasks

Running a model on your own hardware removes the data transfer problem. No API calls to a third party, no logs stored on someone else's server. Tha...
16 September 2026

The Same Three Tricks Keep Getting You to Click

Pop culture clickbait has settled into a rut, and it works because the patterns are older than most of the people clicking. The first trick is the ...
15 September 2026

Consumer rights in the UK have shifted quietly, and most people haven’t noticed. The big change is that the Digital Markets, Competition and Consumers Act is now fully in force. That means fake reviews are illegal, and subscription traps are finally being cracked down on. If a company auto-renews your contract without a clear reminder, they’re breaking the law. You can also cancel most subscriptions with a few clicks, not a phone call to a call centre that puts you on hold for an hour.

The other area that’s worth your attention is the 30-day repair rule. If something you buy is faulty, the retailer has to offer a repair or replace...
14 September 2026

AI Infrastructure Spending Has Reached Peak Absurdity

The numbers keep climbing. Every quarter brings another announcement of a data centre campus that costs more than the GDP of a small nation. The hy...
13 September 2026

The Week Tech Got Quiet

Apple's event came and went without a single word about the Vision Pro. That silence says more than any spec sheet. The headset is still on sale, b...
12 September 2026

Windsor Area Quiet But Not Dead

The town feels settled after the summer crowds. The castle still draws visitors but the streets are easier to move through. The Long Walk is busy w...
11 September 2026

You Bought It Because It Was Cheap. Now It Sits Unused.

Walk through any British home. You will find a drawer of charging cables that seemed like a bargain. A cupboard of sauces bought on three for two. ...
10 September 2026

Local LLMs are changing what automation looks like

I run a local model on my own machine. It is not connected to the internet. It costs me nothing per query. That changes the economics of automation...
09 September 2026

Pop culture clickbait is the same ten tricks repackaged every year

Clickbait works because it presses the same buttons every time. The formulas never change. A headline promises a secret that gets revealed. A tease...
08 September 2026

Your rights as a UK consumer are straightforward

The Consumer Rights Act 2015 sets out what you can expect when you buy goods or services. If something you buy is faulty, not as described, or unfi...
07 September 2026

The AI infrastructure spending bubble is deflating

The numbers are staggering. Microsoft, Amazon, Google, Meta have poured hundreds of billions into data centres and GPUs. But the returns aren't sho...
06 September 2026

Apple’s iPhone event was this week. They announced the usual incremental upgrades, a new titanium finish and a camera button you can swipe on. Nothing revolutionary, but that’s Apple’s playbook now. They ship polished hardware and then charge you 49 dollars a month for the AI features that make it work. It feels less like innovation and more like rent extraction.

Meta had a bigger story. They launched a mixed reality headset at 499 dollars, which is cheaper than the competition by a wide margin. The glasses ...
05 September 2026

Local Land Values Hold Firm

Went for a walk through Windsor Great Park this morning. Saw two estate agent boards outside houses near the Long Walk. Both marked as sold subject...
04 September 2026

The thrill is gone

Deal hunting is a trap. You think you are outsmarting the system, but you are just training yourself to buy things you do not need. The real win is...
03 September 2026

Stop pretending local LLMs replace cloud APIs

Run a small model locally for one task. Not ten. That is the whole trick people miss when they jump on this trend. You load up Ollama or LM Studio,...
02 September 2026

Clickbait patterns in pop culture are predictable and effective

The same hooks keep working because they tap into basic human reflexes. Nostalgia bait gets clicks because people want to feel young again. Outrage...
01 September 2026

UK consumer rights are stronger than most people realise but only if you act fast

You have 30 days under the Consumer Rights Act to reject faulty goods and get a full refund. After that, the law still protects you for up to six y...
31 August 2026

AI infrastructure spending is a bubble ready to burst

The hyperscalers have spent over $300bn on AI data centres and GPUs in the past two years. That number keeps climbing. Microsoft, Amazon, Google an...
30 August 2026

Tech and culture this week

You probably saw the Apple event. The iPhone 17 is thinner, faster, and costs more. It will sell tens of millions. The real shift is not in the har...
29 August 2026

Things are changing around Windsor

The new Lidl on Dedworth Road is finally open. It has been a long time coming. The car park is a mess still but the shelves are full and the prices...
28 August 2026

Value shopping is about discipline, not discounts

Deal hunting has become a sport. People chase 50% off signs and stack coupon codes like they are building a fortress. But the real value in shoppin...
27 August 2026

Running local models for the boring stuff

I run local LLMs. Not to replace ChatGPT, but to automate the small, repetitive tasks I do every day. The key is picking jobs where latency and pri...
26 August 2026

The Same Stories Keep Selling

Every new show or movie gets the same treatment. The marketing points to a scandal, a feud, a shocking behind the scenes story. The headlines promi...
25 August 2026

The new unfair contract terms rules bite harder than most think

The Consumer Rights Act 2015 has been around for a while but enforcement is sharpening. The Competition and Markets Authority has made clear it wil...
24 August 2026

AI infrastructure spending is a bubble that will burst

The numbers are staggering. Microsoft, Amazon, Google and Meta are spending over a hundred billion dollars combined on AI data centres this year al...
23 August 2026

Tech regulation lags behind product launches again

This week another major tech company pushed out a feature with minimal safety testing. Users found the flaw within hours. The company issued a stat...
22 August 2026

Windsor's letting market slows as student demand fades

The Windsor rental market has lost its edge. Listings on Rightmove sit longer than they did in spring. Some landlords dropped asking prices by fift...
21 August 2026

The Endless Hunt

My mother clipped coupons from the Sunday paper. She planned trips around which supermarket had the best loss leaders. Dealing was never about savi...
20 August 2026

Local LLMs Are Not Magic But They Are Useful

The hype around local large language models has been deafening. People talk about replacing every cloud service with a model running on a laptop. T...
19 August 2026

The same clickbait patterns work because they target the same reflexes

Pop culture clickbait has not changed in ten years. The formulas are the same. "You won't believe what X looks like now." "Fans are divided over Y'...
18 August 2026

Your Right to Reject Faulty Goods Is a Year, Not 30 Days

The Consumer Rights Act 2015 gives you 30 days to reject something and get a full refund. After that, the retailer can offer a repair or replacemen...
17 August 2026

The Infrastructure Cash Pile Keeps Growing

I keep reading about an AI bubble. Every week there is a new piece warning that the spending is out of control and the crash is coming. The numbers...
16 August 2026

AI firms face a credibility problem

This week the gap between what AI companies say and what they do got harder to ignore. OpenAI announced new safety measures but then pushed a model...
15 August 2026

The Windsor housing market is still too expensive for most families

August 2026I live in Windsor. I see the prices every day. The average detached house in the town hit £720,000 last month. That is up 4% from last y...
14 August 2026

Value shopping is a trap if you buy what you don't need

People love a bargain. They see a 30% off sticker and feel a rush. They hunt for discount codes, compare prices across sites, and wait for sales. T...
13 August 2026

What Local LLMs Actually Do Now

I spent this morning running models on a laptop. No cloud, no API costs, no latency. The hype says local AI replaces everything. The reality is nar...
12 August 2026

Pop Culture Clickbait Works Because We Keep Falling For It

Notice a video titled "You won't believe what this actor said." You click. It is a 10 minute video with 2 minutes of content. That is the pattern. ...
11 August 2026

Your Statutory Rights Beat Any Warranty

You don't need a guarantee to return a faulty item. The Consumer Rights Act 2015 gives you 30 days to reject something that's not fit for purpose a...
10 August 2026

The AI Infrastructure Spending Reckoning Is Already Here

Intel just laid off 15 percent of its workforce. That is not a company about to sell billions of dollars of AI chips. It is a company admitting its...
09 August 2026

This week tech giants faced new scrutiny over data privacy

The European Commission fined Meta another €400 million for failing to comply with GDPR requirements around targeted advertising. The ruling reinfo...
08 August 2026

Windsor keeps growing but the local flavour is thinning out.

The big retail parks near the M4 are expanding again. More chain restaurants, more car showrooms, more identikit housing estates on the old farm fi...
07 August 2026

Deal Hunting Is a Tax on the Poor

You see it everywhere. People celebrating how much they saved. Look at this receipt. I got this for 80 percent off. They are not calculating the ho...
06 August 2026

Local LLMs change nothing about automation until you ignore the hype

I run a bunch of small models on my laptop. They do two things well. One is structuring messy text. I pipe in garbled meeting notes and get back cl...
05 August 2026

The Same Five Tricks Keep Working

Pop culture clickbait has been running the same playbook for a decade. The patterns never change because they never need to. You still see the same...
04 August 2026

Return Policies Are Not a Legal Right

Most people think they have a legal right to return a faulty item and get a refund. You don't. The Consumer Rights Act 2015 gives you 30 days to re...
03 August 2026

The AI Infrastructure Bubble Is Starting to Deflate

The scale of AI infrastructure spending is staggering. Microsoft, Google, Amazon and Meta will collectively spend over $200bn this year on data cen...
02 August 2026

Regulators are losing the game

The UK AI Safety Summit last week was a masterclass in misplaced priorities. The government put safety before capability, which sounds noble. It is...
01 August 2026

Windsor feels the summer pressure

The castle queue snakes past the Copper Horse by 9am. Tourists clog the pavement outside the Crooked House. Local shopkeepers say footfall is up 20...
31 July 2026

The best deal is the one you do not buy

Value shopping is not about buying cheap things. It is about paying the right price for the right thing. Most people confuse price with value. A ch...
30 July 2026

Local LLMs work best when you stop trying to replace the cloud

I run local models for two things. One is automation that needs privacy. The other is automation that needs speed. Everything else stays on OpenAI....
29 July 2026

The Same Six Tricks Keep Working

Pop culture clickbait is not creative. It is formulaic. The same six patterns have dominated headlines for a decade because they exploit how your b...
28 July 2026

Subscription cancellation rules have tightened

The Digital Markets, Competition and Consumers Act changed how businesses handle subscriptions. From early 2025, companies must give you a straight...
27 July 2026

The AI Infrastructure Reality Check

Spending on AI infrastructure is not a bubble waiting to burst. It is a structural shift that will continue for years.The confusion comes from conf...
26 July 2026

This week in tech and culture

Apple’s quiet update to the MacBook Air with the M4 chip got the headlines. But the real story is the price drop on the M2 model. That machine is n...
25 July 2026

Windsor's high street is quiet on a Tuesday afternoon

The cafes along Peascod Street have steady trade. Not full but not empty. A few people sit outside Costa with dogs at their feet. The bookshop on K...
24 July 2026

Deal hunting is a trap

I see people spend hours chasing discounts. They compare prices across five sites. They wait for flash sales. They buy things they never wanted bec...
23 July 2026

Local LLMs work best when you stop trying to replace everything

I spent the last month running local models for small tasks. Not coding assistants or chatbots. Just automation glue.The thing that works: categori...
22 July 2026

The same clickbait patterns keep working because they target our instincts

Pop culture clickbait is not creative. It is a formula that has not changed for a decade. The curiosity gap headline promises information you canno...
21 July 2026

Your right to reject faulty goods is stronger than you think

If something you buy is broken or not as described, you have 30 days from receipt to get a full refund. That is the law under the Consumer Rights A...
20 July 2026

AI Infrastructure Spending Has Peaked

The numbers coming out of the big tech earnings calls are getting harder to justify. Microsoft, Google, Amazon and Meta collectively spent over $20...
19 July 2026

Tech and Culture This Week

The EU Digital Markets Act hit major streaming platforms this week. Spotify immediately added in-app purchases outside Apple's payment system. The ...
18 July 2026

Windsor seems to be waiting for something to happen

The town centre is quiet. More shops are closed than open. The ones that remain look tired. You can walk from the castle to the river and barely pa...
17 July 2026

Value shopping is a discipline, not a pastime

Too many people confuse deal hunting with value shopping. They chase 50% off signs on things they never needed. That is not saving money. That is s...
16 July 2026

Local LLMs are useful for narrow automation tasks

Running a local language model is not about replacing cloud services. It is about doing specific jobs without sending data out of your network. The...
15 July 2026

Pop culture clickbait is a formula that never stops working

The same patterns have been running for a decade. A celebrity does something normal. The headline screams "gone too far". A movie gets a mixed revi...
14 July 2026

Consumer rights in the UK are simple if you know the law

Under the Consumer Rights Act 2015, any goods you buy must be of satisfactory quality, fit for purpose and as described. If they fail on any of the...
13 July 2026

AI infrastructure spending is building capacity that demand hasn't justified

The numbers keep going up. Cloud providers are spending more on data centres and chips than they earn from the services those assets support. Reven...
12 July 2026

Tech's culture problem is not about the tools

The same week that saw another round of layoffs at a major social media company also brought a report on how much time executives spend on internal...
09 July 2026

Local LLMs aren't ready to replace ChatGPT

I spent a good chunk of today testing a local model against a simple automation task. The idea was to have it extract specific fields from an invoi...
08 July 2026

The YouTube Thumbnail Problem

I was watching some videos tonight and got caught in that trap where you watch something just because the thumbnail made you angry. The face with t...
07 July 2026

Consumer Rights Are Actually Decent Here

Had a mate ring me yesterday. His laptop died 18 months after he bought it. Shop told him tough luck, warranty was 12 months. He was ready to just ...
06 July 2026

The AI infrastructure spending bubble is getting harder to ignore

I was sitting in a pub with an old mate who works at one of the big cloud providers. He was telling me about the numbers they're seeing. Data centr...
05 July 2026

The AI search rollout is changing everything

Noticed this week that the AI search summaries have gone mainstream. Every query now gives you a paragraph of text before any links. It changes the...
04 July 2026

The new cycle lane on Sheet Street is already causing chaos

I saw it this morning on my way to the shops. The council painted the lane last week and now cars are parked half on the pavement, half in the cycl...
03 July 2026

The Deal Hunting Trap

Spent half an hour this morning watching a bloke on YouTube explain how to save 12 quid on a train ticket by booking six weeks in advance and split...
02 July 2026

Clickbust ran today

I watched the Clickbust launch today. It's one of those things you see coming but still surprises you when it actually lands. The premise is simple...
01 July 2026

Clickbust went live today

It ran at 8am this morning. I spent the first hour just watching the logs tick over. What caught my eye was how quiet it was. No crashes, no flood ...
30 June 2026

Lithium Batteries Will Get Banned Entirely

Lithium batteries have been banned from checked luggage for ages on the flights I use. But apparently that wasn't across the board. Some airlines a...
29 June 2026

Clickbust went live today

Clickbust ran today. First time in production. Six months of work and it finally did its thing without falling over. That moment when you hit deplo...
28 June 2026

Clickbust was today

That's the third one. The third run of this thing where we all get together and cut the noise. It works because we don't try to fix everything. We ...
27 June 2026

Clickbust Ran Today

Today was the first time Clickbust actually ran in production. Not a test run. Not a dry run. The real thing. It caught a few things. Nothing drama...
25 June 2026

Jalapeño Chip and the AI Crash Math

OpenAI announced Jalapeño today. Custom inference chip with Broadcom, better perf/watt than anything current. Nine month tape-out, fastest ASIC cyc...
24 June 2026

Clickbust Ran Today

Clickbust ran today. That's the weekly newsletter that takes a headline and shows you the mechanics behind it. The one that got me this week was fr...
23 June 2026

Clickbust is live

Today Clickbust ran. Not a test run, not a soft launch. It went out into the wild and the logs started filling up immediately. The idea is simple: ...
22 June 2026

The Wrong Kind of Attention

Walked past a guy on the street today filming himself. Phone out, talking to the lens, full performance. He was in a suit, outside a Greggs, doing ...
21 June 2026

We had tensors before we had LLMs

Had a conversation today that turned into something bigger than I expected. We were talking about where the next AI breakthrough comes from. Most p...
20 June 2026

The thing that caught my eye today was how quickly the market flipped on a piece of news.

Clickbust ran this morning. Nothing special, just another test. But I watched the reaction in real time. A headline hits. People start typing. With...
19 June 2026

The AI crash will take everything down

Everyone talks about the AI bubble like its just a tech thing. Nvidia down 20% and people think grab your popcorn. But this isnt 2000 where the dam...