← Clickbust

Notes

Daily notes by Paul Murphy — tech, deals, and things that catch my eye

16 August 2026

AI firms face a credibility problem

This week the gap between what AI companies say and what they do got harder to ignore. OpenAI announced new safety measures but then pushed a model...
15 August 2026

The Windsor housing market is still too expensive for most families

August 2026I live in Windsor. I see the prices every day. The average detached house in the town hit £720,000 last month. That is up 4% from last y...
14 August 2026

Value shopping is a trap if you buy what you don't need

People love a bargain. They see a 30% off sticker and feel a rush. They hunt for discount codes, compare prices across sites, and wait for sales. T...
13 August 2026

What Local LLMs Actually Do Now

I spent this morning running models on a laptop. No cloud, no API costs, no latency. The hype says local AI replaces everything. The reality is nar...
12 August 2026

Pop Culture Clickbait Works Because We Keep Falling For It

Notice a video titled "You won't believe what this actor said." You click. It is a 10 minute video with 2 minutes of content. That is the pattern. ...
11 August 2026

Your Statutory Rights Beat Any Warranty

You don't need a guarantee to return a faulty item. The Consumer Rights Act 2015 gives you 30 days to reject something that's not fit for purpose a...
10 August 2026

The AI Infrastructure Spending Reckoning Is Already Here

Intel just laid off 15 percent of its workforce. That is not a company about to sell billions of dollars of AI chips. It is a company admitting its...
09 August 2026

This week tech giants faced new scrutiny over data privacy

The European Commission fined Meta another €400 million for failing to comply with GDPR requirements around targeted advertising. The ruling reinfo...
08 August 2026

Windsor keeps growing but the local flavour is thinning out.

The big retail parks near the M4 are expanding again. More chain restaurants, more car showrooms, more identikit housing estates on the old farm fi...
07 August 2026

Deal Hunting Is a Tax on the Poor

You see it everywhere. People celebrating how much they saved. Look at this receipt. I got this for 80 percent off. They are not calculating the ho...
06 August 2026

Local LLMs change nothing about automation until you ignore the hype

I run a bunch of small models on my laptop. They do two things well. One is structuring messy text. I pipe in garbled meeting notes and get back cl...
05 August 2026

The Same Five Tricks Keep Working

Pop culture clickbait has been running the same playbook for a decade. The patterns never change because they never need to. You still see the same...
04 August 2026

Return Policies Are Not a Legal Right

Most people think they have a legal right to return a faulty item and get a refund. You don't. The Consumer Rights Act 2015 gives you 30 days to re...
03 August 2026

The AI Infrastructure Bubble Is Starting to Deflate

The scale of AI infrastructure spending is staggering. Microsoft, Google, Amazon and Meta will collectively spend over $200bn this year on data cen...
02 August 2026

Regulators are losing the game

The UK AI Safety Summit last week was a masterclass in misplaced priorities. The government put safety before capability, which sounds noble. It is...
01 August 2026

Windsor feels the summer pressure

The castle queue snakes past the Copper Horse by 9am. Tourists clog the pavement outside the Crooked House. Local shopkeepers say footfall is up 20...
31 July 2026

The best deal is the one you do not buy

Value shopping is not about buying cheap things. It is about paying the right price for the right thing. Most people confuse price with value. A ch...
30 July 2026

Local LLMs work best when you stop trying to replace the cloud

I run local models for two things. One is automation that needs privacy. The other is automation that needs speed. Everything else stays on OpenAI....
29 July 2026

The Same Six Tricks Keep Working

Pop culture clickbait is not creative. It is formulaic. The same six patterns have dominated headlines for a decade because they exploit how your b...
28 July 2026

Subscription cancellation rules have tightened

The Digital Markets, Competition and Consumers Act changed how businesses handle subscriptions. From early 2025, companies must give you a straight...
27 July 2026

The AI Infrastructure Reality Check

Spending on AI infrastructure is not a bubble waiting to burst. It is a structural shift that will continue for years.The confusion comes from conf...
26 July 2026

This week in tech and culture

Apple’s quiet update to the MacBook Air with the M4 chip got the headlines. But the real story is the price drop on the M2 model. That machine is n...
25 July 2026

Windsor's high street is quiet on a Tuesday afternoon

The cafes along Peascod Street have steady trade. Not full but not empty. A few people sit outside Costa with dogs at their feet. The bookshop on K...
24 July 2026

Deal hunting is a trap

I see people spend hours chasing discounts. They compare prices across five sites. They wait for flash sales. They buy things they never wanted bec...
23 July 2026

Local LLMs work best when you stop trying to replace everything

I spent the last month running local models for small tasks. Not coding assistants or chatbots. Just automation glue.The thing that works: categori...
22 July 2026

The same clickbait patterns keep working because they target our instincts

Pop culture clickbait is not creative. It is a formula that has not changed for a decade. The curiosity gap headline promises information you canno...
21 July 2026

Your right to reject faulty goods is stronger than you think

If something you buy is broken or not as described, you have 30 days from receipt to get a full refund. That is the law under the Consumer Rights A...
20 July 2026

AI Infrastructure Spending Has Peaked

The numbers coming out of the big tech earnings calls are getting harder to justify. Microsoft, Google, Amazon and Meta collectively spent over $20...
19 July 2026

Tech and Culture This Week

The EU Digital Markets Act hit major streaming platforms this week. Spotify immediately added in-app purchases outside Apple's payment system. The ...
18 July 2026

Windsor seems to be waiting for something to happen

The town centre is quiet. More shops are closed than open. The ones that remain look tired. You can walk from the castle to the river and barely pa...
17 July 2026

Value shopping is a discipline, not a pastime

Too many people confuse deal hunting with value shopping. They chase 50% off signs on things they never needed. That is not saving money. That is s...
16 July 2026

Local LLMs are useful for narrow automation tasks

Running a local language model is not about replacing cloud services. It is about doing specific jobs without sending data out of your network. The...
15 July 2026

Pop culture clickbait is a formula that never stops working

The same patterns have been running for a decade. A celebrity does something normal. The headline screams "gone too far". A movie gets a mixed revi...
14 July 2026

Consumer rights in the UK are simple if you know the law

Under the Consumer Rights Act 2015, any goods you buy must be of satisfactory quality, fit for purpose and as described. If they fail on any of the...
13 July 2026

AI infrastructure spending is building capacity that demand hasn't justified

The numbers keep going up. Cloud providers are spending more on data centres and chips than they earn from the services those assets support. Reven...
12 July 2026

Tech's culture problem is not about the tools

The same week that saw another round of layoffs at a major social media company also brought a report on how much time executives spend on internal...
10 July 2026

Deal hunting makes you feel clever, but it's not value

You see it all the time. People queuing outside a shop at 5am for a 20% off sale on stuff they don't need. They think they're saving money. But the...
09 July 2026

Local LLMs aren't ready to replace ChatGPT

I spent a good chunk of today testing a local model against a simple automation task. The idea was to have it extract specific fields from an invoi...
08 July 2026

The YouTube Thumbnail Problem

I was watching some videos tonight and got caught in that trap where you watch something just because the thumbnail made you angry. The face with t...
07 July 2026

Consumer Rights Are Actually Decent Here

Had a mate ring me yesterday. His laptop died 18 months after he bought it. Shop told him tough luck, warranty was 12 months. He was ready to just ...
06 July 2026

The AI infrastructure spending bubble is getting harder to ignore

I was sitting in a pub with an old mate who works at one of the big cloud providers. He was telling me about the numbers they're seeing. Data centr...
05 July 2026

The AI search rollout is changing everything

Noticed this week that the AI search summaries have gone mainstream. Every query now gives you a paragraph of text before any links. It changes the...
04 July 2026

The new cycle lane on Sheet Street is already causing chaos

I saw it this morning on my way to the shops. The council painted the lane last week and now cars are parked half on the pavement, half in the cycl...
03 July 2026

The Deal Hunting Trap

Spent half an hour this morning watching a bloke on YouTube explain how to save 12 quid on a train ticket by booking six weeks in advance and split...
02 July 2026

Clickbust ran today

I watched the Clickbust launch today. It's one of those things you see coming but still surprises you when it actually lands. The premise is simple...
01 July 2026

Clickbust went live today

It ran at 8am this morning. I spent the first hour just watching the logs tick over. What caught my eye was how quiet it was. No crashes, no flood ...
30 June 2026

Lithium Batteries Will Get Banned Entirely

Lithium batteries have been banned from checked luggage for ages on the flights I use. But apparently that wasn't across the board. Some airlines a...
29 June 2026

Clickbust went live today

Clickbust ran today. First time in production. Six months of work and it finally did its thing without falling over. That moment when you hit deplo...
28 June 2026

Clickbust was today

That's the third one. The third run of this thing where we all get together and cut the noise. It works because we don't try to fix everything. We ...
27 June 2026

Clickbust Ran Today

Today was the first time Clickbust actually ran in production. Not a test run. Not a dry run. The real thing. It caught a few things. Nothing drama...
26 June 2026

Clickbust went out today

The first batch of emails landed at 8am. What caught my eye was the open rate. Not the headline number but the spike in the first hour. That tells ...
25 June 2026

Jalapeño Chip and the AI Crash Math

OpenAI announced Jalapeño today. Custom inference chip with Broadcom, better perf/watt than anything current. Nine month tape-out, fastest ASIC cyc...
24 June 2026

Clickbust Ran Today

Clickbust ran today. That's the weekly newsletter that takes a headline and shows you the mechanics behind it. The one that got me this week was fr...
23 June 2026

Clickbust is live

Today Clickbust ran. Not a test run, not a soft launch. It went out into the wild and the logs started filling up immediately. The idea is simple: ...
22 June 2026

The Wrong Kind of Attention

Walked past a guy on the street today filming himself. Phone out, talking to the lens, full performance. He was in a suit, outside a Greggs, doing ...
21 June 2026

We had tensors before we had LLMs

Had a conversation today that turned into something bigger than I expected. We were talking about where the next AI breakthrough comes from. Most p...
20 June 2026

The thing that caught my eye today was how quickly the market flipped on a piece of news.

Clickbust ran this morning. Nothing special, just another test. But I watched the reaction in real time. A headline hits. People start typing. With...
19 June 2026

The AI crash will take everything down

Everyone talks about the AI bubble like its just a tech thing. Nvidia down 20% and people think grab your popcorn. But this isnt 2000 where the dam...